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Employer Branding Isn’t about You – It’s about Your Audience - Brandwagon
Employer Branding Isn’t about You – It’s about Your Audience - Brandwagon
Individuals and organisations can get lost in branding. It’s a personal thing. Naturally you’ll want your brand to reflect your organisation, and do so in a consistent, accurate, and ideally positive way. But the truth about branding is that it doesn’t really matter what you want your brand to be about – all that […]
·employerbrandwagon.com·
Employer Branding Isn’t about You – It’s about Your Audience - Brandwagon
Building your brand in the new normal: 5 things every marketer should de doing in 2021
Building your brand in the new normal: 5 things every marketer should de doing in 2021
For marketers, a new year traditionally ushers in opportunities for reinvention and growth. But this year also comes with hurdles as companies continue to pivot and prepare for post-pandemic life. With this in mind, here are the five priorities I think every CMO and brand marketer should focus on to reshape and propel your business in 2021.
·siegelgale.com·
Building your brand in the new normal: 5 things every marketer should de doing in 2021
Identifying A Brand's Most Valuable Assets | Branding Strategy Insider
Identifying A Brand's Most Valuable Assets | Branding Strategy Insider
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions A full understanding of the power of the assets within your brand's identity is essential for accelerating growth and creating competitive advantage today.
·brandingstrategyinsider.com·
Identifying A Brand's Most Valuable Assets | Branding Strategy Insider
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy
CMO Samuel Day explains how the marketing team took a long-term view and was committed to getting things right, even when it meant not seeing a return on their efforts as quickly as they might want to.
·econsultancy.com·
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view | Econsultancy
Offboarding: The Best Last Impression of Your Employer Brand
Offboarding: The Best Last Impression of Your Employer Brand
Why is offboarding so important to your employer brand? Because if done right, you can turn former employees into advocates. If done wrong, and you risk damage to your talent brand. Here's how to successfully infuse your employer brand into the offboarding stage to leave the best last impression.
·rallyrecruitmentmarketing.com·
Offboarding: The Best Last Impression of Your Employer Brand
How to Effectively Position a Parent Employer Brand and Sub-Brands
How to Effectively Position a Parent Employer Brand and Sub-Brands
Multi-brand organisations are faced with a decision when it comes to employer branding: do they delineate each of their brands, or do they take a single, universal approach? As the importance of employer branding continues to grow, this is a question that more and more conglomerates are beginning to face. So, what are the factors […]
·themartec.com·
How to Effectively Position a Parent Employer Brand and Sub-Brands
Reimagining a brand website
Reimagining a brand website
Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.
·marketingland.com·
Reimagining a brand website