Individuals and organisations can get lost in branding. It’s a personal thing. Naturally you’ll want your brand to reflect your organisation, and do so in a consistent, accurate, and ideally positive way. But the truth about branding is that it doesn’t really matter what you want your brand to be about – all that […]

Branding Magazine takes a few steps back and asks, "what does brand success look like in 2020?" It's an interesting question for us employer branders, as many of us still have to explain our job and occasionally justify our existence (ugh). It's not a complex article, but might help you simplify your approach to what matters.

Consumer brand folks spend a lot of time thinking about brand extension, taking a success in one product and extending it to more. There are eight defined ways of extending the brand, and while some of them don't obviously apply to EB'ers, there are some that will turn your gears quite a bit.