The connection between employer brand and talent brand is the difference between simply making a promise and consistently delivering on that promise.

I've been in a lot of meetings and rooms where someone asks, "why don't we do what XYZ is doing?" I wonder if that's a function of all corporate recruiting being functionally the same that they don't recognize that branding should actually be different. But that's a tangent we can investigate later. Here's an article that talks about why brands that imitate are going to get in deep trouble.

Speaking of not segmenting enough, this article on common mistakes on brand awareness lists forgetting to segmentation as it's first mistake!