I'm on record as saying that candidate experience is an often-misunderstood (and over-valued) concept, that (much like EB itself) it isn't something you buy or implement, but is a reflection of who you are and how you operate. Great candidate experience should show off your values and the real experience of working there, not just be obsessed with some vague notion of "white glove service." So I love it when other publications talk about CX from the same experience.

Why should you think more like an anthropologist? Well, no brand can survive without feeling, sensing, and talking to their people. The anthropologist understands the development of humans in societies or cultures, which is what happens when people come together. That sounds like the sort of thing every employer brand pro should aspire to be.

Myself, I don't get too wrapped up in scripting the brand experience, mostly because I don't know how much you can really script the brand experience. But if you need to get a handle on the idea, here's a nice write-up on how to script your own.

Over at Branding Mag, there's an interesting conversation about how to create a sense of brand without a visual identity. The idea being that the experience itself is the brand. Can the experience of working somewhere be a clear brand? It's an interesting thought.

I'm glad I finally get to link to an article on "how to enhance your candidate experience" without having to complain that there's more to candidate experience than "white glove." In this piece listing three ways to support your CX, the overarching theme is to provide and deliver more useful information to the candidate. Be it social signals, formal messaging and relationship-building.

You can't convince anyone of anything using only logic (see: reddit political forums, twitter political chats, et al). You need an emotional reaction, after which, the listener will find the logic to justify their new position. I ended up podcasting a bit about this idea, but here's a solid article if this is a subject that interests you.

interesting pieces about what employer brand really means. To Steve, the brand is the connection between the company and the employee.

Brands are things humans build feelings around. Are you thinking about what emotions you want to encourage and when?