Found 3 bookmarks
Custom sorting
Turning Brand Managers into Anthropologists | by dr. aybil göker | Medium
Turning Brand Managers into Anthropologists | by dr. aybil göker | Medium
Why should you think more like an anthropologist? Well, no brand can survive without feeling, sensing, and talking to their people. The anthropologist understands the development of humans in societies or cultures, which is what happens when people come together. That sounds like the sort of thing every employer brand pro should aspire to be.
·aybil-55959.medium.com·
Turning Brand Managers into Anthropologists | by dr. aybil göker | Medium
Employer Branding, EVPs and Masterchef's Mystery Box challenge | LinkedIn
Employer Branding, EVPs and Masterchef's Mystery Box challenge | LinkedIn
As mentioned earlier, it does feel like so many companies have the same pillars and recruitment messaging. To be fair, so many companies are structured the same and have the exact same perks and org chart, so it probably shouldn’t be surprising. Which is why I loved this article equating a company’s branding elements to ingredients in a basket on TV cooking show Chopped. The chefs get the same ingredients, so the skill is in how you bring them together and build something far bigger/better than its components.
·linkedin.com·
Employer Branding, EVPs and Masterchef's Mystery Box challenge | LinkedIn