"For small to medium companies, optimizing for sales and revenue is mission-critical. In such environments, brand management will not be prioritized."

Very few of us come from a classic "brand management" background, so articles like this on the state of brand management are a nice peek into how their worlds are changing, too. (Turns out, we're all making it up as we go along.)

Stronger businesses and brands – that’s our hope for every marketing oriented leader and professional that reads our insights on Branding Strategy