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Building a Successful Brand: What Does It Mean in 2020?
Building a Successful Brand: What Does It Mean in 2020?
Branding Magazine takes a few steps back and asks, "what does brand success look like in 2020?" It's an interesting question for us employer branders, as many of us still have to explain our job and occasionally justify our existence (ugh). It's not a complex article, but might help you simplify your approach to what matters.
·brandingmag.com·
Building a Successful Brand: What Does It Mean in 2020?
8 Types Of Brand Extension | Branding Strategy Insider
8 Types Of Brand Extension | Branding Strategy Insider
Consumer brand folks spend a lot of time thinking about brand extension, taking a success in one product and extending it to more. There are eight defined ways of extending the brand, and while some of them don't obviously apply to EB'ers, there are some that will turn your gears quite a bit.
·brandingstrategyinsider.com·
8 Types Of Brand Extension | Branding Strategy Insider
Understanding the Difference Between Brand Equity & Awareness
Understanding the Difference Between Brand Equity & Awareness
Sure, you might be measuring your brand awareness, but are you measuring brand equity? I've been thinking that the killer metric might be how much value does a candidate place in your brand. Are you able to offer a salary discount because everyone wants to work for you, or do you have to pay a premium to get talent in the door to overcome that brand sentiment?
·brandingmag.com·
Understanding the Difference Between Brand Equity & Awareness