Found 1 bookmarks
Custom sorting
Imitation: The Weakest Brand Strategy | Branding Strategy Insider
Imitation: The Weakest Brand Strategy | Branding Strategy Insider
I've been in a lot of meetings and rooms where someone asks, "why don't we do what XYZ is doing?" I wonder if that's a function of all corporate recruiting being functionally the same that they don't recognize that branding should actually be different. But that's a tangent we can investigate later. Here's an article that talks about why brands that imitate are going to get in deep trouble.
·brandingstrategyinsider.com·
Imitation: The Weakest Brand Strategy | Branding Strategy Insider