Even well-intentioned firms were biased in practice.

So many companies rely on case-based interviews, that there's an assumption that they must be useful. 50 million Elvis fans can't be wrong, right? But there's a lot of data refuting the value of this kind of evaluation. As top consulting companies shift interview styles, there's an opportunity for employer branding to both shape what is being evaluated for (thus aligning with the brand) and communicate why the shift is happening (again, reinforcing the brand and how a holistic approach to talent might be driving these changes).