Employer Branding Isn’t about You – It’s about Your Audience - Brandwagon
Individuals and organisations can get lost in branding. It’s a personal thing. Naturally you’ll want your brand to reflect your organisation, and do so in a consistent, accurate, and ideally positive way. But the truth about branding is that it doesn’t really matter what you want your brand to be about – all that […]
When brands treat job candidates poorly, it costs them money | PR Week
Want more evidence that ignoring your employer brand's impact on corporate sentiment is costing your business sales? I thought you might. It's good stuff to keep in your back pocket when someone forces you to justify your existence.
Why Good Candidate Experience Matters & 3 Ways To Deliver It > Sourcing and Recruiting News
I'm glad I finally get to link to an article on "how to enhance your candidate experience" without having to complain that there's more to candidate experience than "white glove." In this piece listing three ways to support your CX, the overarching theme is to provide and deliver more useful information to the candidate. Be it social signals, formal messaging and relationship-building.
Time And Intensity Redefine Brand Engagement | Branding Strategy Insider
We always like to talk about engaging candidates, but… what constitutes “engagement?” An impression? A like? A click? Watching a video? Signing up for your newsletter (I won’t call it a talent “community” until you let members talk to each other)? How long does it take to become engaged in your brand? Perhaps we’re measuring the wrong thing. Rather than focus on an action, maybe engagement is a function of time and intensity.