The Real Value of Your Brand Community
Hosting a forum for customers to help each other can significantly reduce support requests — and save companies heaps of money.
When Community Becomes Your Competitive Advantage
I have yet to find a professionally satisfying "talent community." Why? Because "community" speaks to two-way conversation and most talent communities are email blasting tools with new labels on the tin. But I have to imagine that we must (by now) be on the precipice of actually getting talent communities right. Why? Because companies around the world are finding the value of building communities of customers and prospects, so that thinking will trickle down to us at some point. Right?
How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
Has anyone come across a legitimately good (not “good enough”) talent community? I still haven’t. But I have hope that it can be done, especially when I see consumer-side communities grow. Here are some examples on a strong community and how they got that way. P.S. the word “community” suggests two-way communication. P.P.S. If you think spamming people with open requisitions is a “valuable service,” try again.