Individuals and organisations can get lost in branding. It’s a personal thing. Naturally you’ll want your brand to reflect your organisation, and do so in a consistent, accurate, and ideally positive way. But the truth about branding is that it doesn’t really matter what you want your brand to be about – all that […]

"The researcher Wendy Wood has found that fully 43% of our behavior is habitual, made up of repetitive actions that occur regularly and outside our awareness."