2021 may bring some normalcy back to the workplace, but some changes are going to stick. Here’s what you need to know.

PathMotion took a look at all the bot-driven conversations on its platforms to see what candidates wanted to know more about. This isn't what candidates said they wanted, it's what they asked for, so if you don't know what to add to your career site and social channels, this is a solid starting point for a content map. I will caution and say that Universum's data (day job alert!) agrees with a lot of these conclusions, they aren't equally true across the board for all audiences. Just keep that in mind.

This is a great article on the seven trends in ecommerce for 2020, which are all applicable to any employer brand pro: personalization, digital savvy, and developing a real candidate experience STRATEGY (remember: if you invert your "strategy" and it isn't a strategy, you didn't have a strategy in the first place).