I'm already on record (what record??!?!) for the power of embracing constraints. When you have no resources or money or time, that's when you are forced to get really creative in solving your problems (even employer branding ones). So here's the HBR talking how innovation doesn't occur despite constraints, but because of them. Sure, if you want to play "follow the leader" and "best practice bingo," you'll pay a premium to do it the way everyone else does. So embrace those constraints (or even apply some arbitrary ones) to innovate better.