Why Employee-Generated-Content Won't Save Your Employer Brand | LinkedIn
There's probably nothing I like more than someone who is being willfully contradictory, to zig when it seems the world says to zag. To wit, Emily Firth's article on why employee-generated content will NOT save your employer brand. She makes solid points (its over-used because it seems like an "easy" way to create content, but since there's rarely a solid plan with what to do with said content, or even how to nurture it, it rarely yields anything useful), but I see this as someone waving us away from the extreme end of an idea. Employee-generated content (when done right, where there's a "care and feeding plan" in place to nurture it, etc), can be useful. It just isn't a silver bullet.
The future of brand storytelling - Think with Google
What's the future of brand storytelling? Google collected some smart thinkers and posed that question. And while there was a lot of talk of "digital-first," I wonder if their own recruiters and employer branders would 100% agree.
‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy — The Challenger Project | The Home of Challenger Brands
Everyone loves the Wendy's social media accounts. How does a square burger chain dance so gloriously on the line of impropriety that other brands can't even get near? They embrace their position as a "challenger" brand. Specifically, they don't shy away from the core idea that you need some kind of conflict in order to create a meaningful narrative.
Content is king in Covid-19 world as brands make themselves useful – Econsultancy
There are some nice examples here, but the real power is in the headline: Content is king as brands make themselves useful. Useful?!?! Wow. But it's a fair shot. Brands are so often seen as fuzzy-bunny nice-to-haves, the thing you invest in once things are nice and cushy. True of consumer and employer brands, the Covid pivot means brands themselves are reinventing what they can be to the company. And for us, it is absolutely true.
Employee Advocacy: How to Create your Most Powerful Branding Channel | LinkedIn
Allison Kruse has really carved out her own space on how to effectively use content marketing in employer brand communications. So when she writes a big ol' article on how to use content marketing thinking to address and overcome employee advocacy challenges, I have to share it.
How to Craft and Nail Your Brand Voice | DigitalMarketer
I don’t think I’ve mentioned brand tone much in this newsletter, but that’s because there isn’t much written about it more than anything. Your tone expresses a great deal about your employer brand, so getting that tone right matters. Except it seems like most employer brand tones are either “stiffly professional” or “your wry friend,” as if there’s a singe spectrum between formal and informal. Where’s the introspective tone? Where’s the cheerleader? Or the bureaucrat? Where’s the professorial tone or the underdog? If our brands are complex, why are the tones so simple?
7 Employer branding tips Shakespeare can teach us - Recruitment Marketing
William Shakespeare was a remarkable poet, actor and playwright, but let’s be real – the guy lived and died over 400 years ago – what on earth can he teach us about employer branding 2020? Turns out – quite a lot. See, Shakespeare had a knack for understanding what makes people tick. His greatest achievements weren’t necessarily the plot lines, but the unique and dynamic characters he created – their personalities, their strengths, their weaknesses, their desires, their motivations. These characters have endured through four centuries, they’re continually reincarnated on stage and screen, t...
10 best articles on #employerbranding in October 2020 worldwide. | LinkedIn
As Autumn passes very quickly here is some good content pieces you should not skip if working strategically with your employer brand. EBnavi team never sleeps looking for the best practices, experts and content worldwide! Enjoy 10 best pieces from last month in different ares of EB! 1.