Content is king in Covid-19 world as brands make themselves useful – Econsultancy
There are some nice examples here, but the real power is in the headline: Content is king as brands make themselves useful. Useful?!?! Wow. But it's a fair shot. Brands are so often seen as fuzzy-bunny nice-to-haves, the thing you invest in once things are nice and cushy. True of consumer and employer brands, the Covid pivot means brands themselves are reinventing what they can be to the company. And for us, it is absolutely true.
Your customers aren't interested in your COVID messaging anymore, what now?
This is interesting because we may have entered "Covid fatigue," where we're all sick of getting those emails on how that company you bought a puzzle from three years ago is changing because of the pandemic. My take away? Less talk, more showing. Nike doesn't talk about design as much as it shows it, which is why people see it as authentically design-focused.
Four brand campaigns using UGC in lockdown – Econsultancy
Usually when we think about employee-generated content, we assume employees should talk about work. As much as I love work, theres more to live and what your company supports than just "work." Take some cues from these companies who are asking their customers to tell stories during lockdown, and how it can dramatically extend your reach and humanize the brand.
There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. The underlying principles that guide effective communications in times of great urgency apply in more ordinary times as well.