If you're thinking about a CRM of some sort, here are the top reasons why people subscribe and unsubscribe to emails (and yes, they are VERY different lists)

Too many employer branding CRM strategies and campaigns feel like extensions of boring job postings. But outside of the EB world, the industry is learning how to optimize conversion rates by providing compelling micro-experiences. A big part of that is personalization, which means a lot more than “Dear [First_Name],”.