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Strategy needs good words
Strategy needs good words
At the end of the day, strategy is the art of getting other people to do something. In the pursuit of that, narrative (call it ‘storytelling’ if you really must) is the strategist’s tool. Strategy is narrative.
·www-martinweigel-org.cdn.ampproject.org·
Strategy needs good words
How The Element Of Surprise Impacts Brand Loyalty | Branding Strategy Insider
How The Element Of Surprise Impacts Brand Loyalty | Branding Strategy Insider
Since organized brands were first introduced over 100 years ago alongside industrialism, they have changed their nature and role in society. Brands have When our favorite brands exceed the expectation we have of them, by giving us a surprise, we get more excited and our interest in and loyalty to the brand increases.
·brandingstrategyinsider.com·
How The Element Of Surprise Impacts Brand Loyalty | Branding Strategy Insider
Job Descriptions: How to Eliminate the Hidden Bias Within
Job Descriptions: How to Eliminate the Hidden Bias Within
My pet bug bear these days is surface-level D&I work. These days, there may be no more important issue we grapple with than making sure all people are treated equally, so you’d think I’d love articles around eliminating bias in job postings. My issue is that it supports the flawed perspective that we can “process-away” bias and inequality. When a “non-biased” process meets an intentionally based person, the person wins every time. My fear is that by leaning on these “safe” measures, we feel good, like we’ve done something to move things forward, when what we’ve really done is provide a smokescreen for biased intentions and behavior. Non-biased language on a job posting doesn’t stop someone from being sexist or racist from and making sexist or racist hiring decisions.
·talentculture.com·
Job Descriptions: How to Eliminate the Hidden Bias Within
How Dr. Seuss can help you write more persuasive job ads - Recruitment Marketing
How Dr. Seuss can help you write more persuasive job ads - Recruitment Marketing
Speaking of text, let’s talk job postings. (Yay!) There are a number of schools of thought on how to write better job postings. Personally, I lean towards a structured/modular approach (goal: ensure every job posting is a B+), but there are creative approaches and strategic approaches. Jacynta Clayton offers some great ideas on how to build a more creating posting (rhyming?! Genius).
·recruitmentmarketing.com.au·
How Dr. Seuss can help you write more persuasive job ads - Recruitment Marketing
150 Power Words to Add Some Oomph To Your Copy & Deliver Results
150 Power Words to Add Some Oomph To Your Copy & Deliver Results
Work’s got me thinking about my writing style as of late. My usual meandering flowery style is contrasting very clearly to the precision of PR and comms writers, so I’m spending some time over the next month reading books to help me tighten up (if you have recommendations, just reply to this email). That said, as a marketer, sometimes you just need a word that just… pops! So here are 150 words that might act like sprinkles on top of your career site text sundae. Or something.
·blog.hubspot.com·
150 Power Words to Add Some Oomph To Your Copy & Deliver Results
Everyone’s a copywriter. Right?. There’s a joke in the creative industry… | by Clare Barry | Medium
Everyone’s a copywriter. Right?. There’s a joke in the creative industry… | by Clare Barry | Medium
In my own day job, I am running into that age old issue: we don’t have enough employer-brand-style photos. I’d love to take some more, but… y'know: COVID. I’m not going to hire a crew to go to employee’s dining rooms or anything. Another industry struggling with this issue is (surprisingly) architectural photographers. Buildings are pretty and all, but they need people in them to tell the story. So how do you do that in the age of COVID? Some interesting perspective here.
·medium.com·
Everyone’s a copywriter. Right?. There’s a joke in the creative industry… | by Clare Barry | Medium