What do job seekers care about in a pandemic? Based on multiple company's TA chatbots, it turns out that 47% of people asked what the company's response to COVID was, roughly double the number of people asking about hiring. This suggests that prospects are twice as interested in understanding who the company as they are in learning about a job. Second take: If a huge percentage of your traffic comes in via job posts (job-focused), maybe preemptively tell them about your COVID response up front?

Some nice pre- and post-lockdown (unsegmented) data points on how employees and candidates attitudes have changed. Biggest takeaway: remote is no longer a nice-to-have (so... maybe you need to have a chat with leadership and HR about making this whole WFH thing a real thing).

PathMotion took a look at all the bot-driven conversations on its platforms to see what candidates wanted to know more about. This isn't what candidates said they wanted, it's what they asked for, so if you don't know what to add to your career site and social channels, this is a solid starting point for a content map. I will caution and say that Universum's data (day job alert!) agrees with a lot of these conclusions, they aren't equally true across the board for all audiences. Just keep that in mind.