Anyone who has ever worked with sales and marketing teams knows how embedded data is in everything they do: how to collect it, how to make decisions with it, etc. And yet, data isn't really a core part of TA/Recruiting culture. Sure, we know our pipeline and TTF numbers, but that's just simple outcomes. I'm always thrown by how hard it is to get TA teams to think with data, but that's because the industry doesn't have a culture of using it. And if no one else in TA is using it, it's a great excuse to not use it. So if you're ready to change that culture, HBR has some good ideas.