Thoughtfully designed enrollment processes can reduce unequal outcomes in anything from vaccinations to retirement plans.

In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?

Improving the hiring experience at the most painful stage of the hiring process: candidate rejection

So if our game needs to be elevated, one way it to start taking notes from the creative folk who help us choose what shoes, toothpaste and cereal to buy. Here's a good start to getting your gears turning: using dissonance to create tension and attraction. It's sometimes risky, but the payoffs can be game-changers.

If you are being forced to re-think your candidate experience (because you can't just have them show up to the office at the moment), here are some suggestions on leveraging human-centered design to re-invent the entire experience.

Okay, I’ll admit it: I’m thinking about my organization’s career site, which means that I am looking at a LOT of career sites. Which actually means that I am seeing a LOT OF CAREER SITES THAT LOOK EXACTLY THE SAME. It’s painful. Often times, they are the “best case scenario” career sites by recruitment marketing platform vendors hold out as examples of great design. At the same time, fads in web design are as long lasting at those in fashion. But here are some current design trends you should look at when you think about your site design.

Guilty pleasure: lusting over amazing visual branding work. I’ve been following Fabien Barral’s blog and work for more than two decades, which he highlights some of the best old fashioned intricate rococo and seemingly curlicue-fetish design work I’ve ever seen. If you like ornate letterpress work, this is a goldmine.