"Which degree of perfection triggers that ‘i-need-that-in-my-face-now’ kind of desire? At which point does it become unrealistic, clinical, or just plain boring?"

It’s nice to see an article admit that everyone offers a competitive salary, benefits, opportunities for growth and flexible working conditions. So what happens next? What happens you have to build an employer brand beyond that?

Weren’t we just talking about branding as a means of solving for cognitive dissonance? Here’s another article on building brands on conflicting desires.