Want to step up your email game? Learn from experts on how to implement interactive elements in your emails & see examples of brands getting it right.

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If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if you’ve been an email marketer, you know what it takes to go from idea to email. Writing a marketing email comes with a lot of stress no one discusses.…

Hubspot has an article of six examples of how to better use social media to increase your subscriber list. Lots of lessons for anyone who is integrating social and email communications to expand their brand reach.

If it seems like all the emails you've been getting all seem to say the same stuff, it's not just you. Here's a poem someone based purely on the first lines of recent emails (it's a winner).

I will admit right now that I have yet to see a "talent community" which is actually more than just a mailing list and job posting spam. A community is a place where there is two-way interaction including between members, not just a set of targets to blast with email. (By the way, if you read that as "that's why I shouldn't build a community, you're missing the point: there's a huge opportunity here to build a community because everyone wants one and no one's done it right yet!) So it might make sense to take this opportunity, as you pivot the brand and figure out your strategy going forward, to think about getting serious about your own community.

Marketing emails are on the up, but are brands making the most of the channel, and how can they ensure best practice during this time? Here’s a look at some recent email stats and examples.

Yes, we all talk about hiring or recruiting funnels, and maybe we have heard that we're supposed to communicate different things at different stages of the funnel, but I don't think I've ever seen anyone show you what that might look like. This example over at Hubspot is more consumer focused, but it gives examples of how to communicate at the various stages of the funnel based on what someone's motivations might be.

If you're thinking about a CRM of some sort, here are the top reasons why people subscribe and unsubscribe to emails (and yes, they are VERY different lists)

Too many employer branding CRM strategies and campaigns feel like extensions of boring job postings. But outside of the EB world, the industry is learning how to optimize conversion rates by providing compelling micro-experiences. A big part of that is personalization, which means a lot more than “Dear [First_Name],”.

So if you want to help recruiting succeed, do you see it as your role to leverage your marketing thinking to make their work better? If so, here’s 27 email subject lines (which work well as InMail subject lines, too) that just work better.

What is an internal company newsletter? What should it include? Find answers in the article and learn internal newsletter best practices for better results

Employer branders are expected to master an insane breadth of platforms, channels and tools, many far afield from any core recruiting or sourcing skills (here’s a list). When we get a new tool, we usually do the 101 thing, get it set up and get on to the next thing without diving too deeply into the mechanics and strategy. Which is why I really liked this article (and video) on email automation, which really has more of a 301 feel than most articles on the subject.