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Jessica Salfia, NBCT on Twitter
Jessica Salfia, NBCT on Twitter
If it seems like all the emails you've been getting all seem to say the same stuff, it's not just you. Here's a poem someone based purely on the first lines of recent emails (it's a winner).
·twitter.com·
Jessica Salfia, NBCT on Twitter
COVID-19 stories: Marketers are using this time build community
COVID-19 stories: Marketers are using this time build community
I will admit right now that I have yet to see a "talent community" which is actually more than just a mailing list and job posting spam. A community is a place where there is two-way interaction including between members, not just a set of targets to blast with email. (By the way, if you read that as "that's why I shouldn't build a community, you're missing the point: there's a huge opportunity here to build a community because everyone wants one and no one's done it right yet!) So it might make sense to take this opportunity, as you pivot the brand and figure out your strategy going forward, to think about getting serious about your own community.
·marketingland.com·
COVID-19 stories: Marketers are using this time build community
How to Craft the Perfect Email for Every Stage of the Buyer's Journey
How to Craft the Perfect Email for Every Stage of the Buyer's Journey
Yes, we all talk about hiring or recruiting funnels, and maybe we have heard that we're supposed to communicate different things at different stages of the funnel, but I don't think I've ever seen anyone show you what that might look like. This example over at Hubspot is more consumer focused, but it gives examples of how to communicate at the various stages of the funnel based on what someone's motivations might be.
·blog.hubspot.com·
How to Craft the Perfect Email for Every Stage of the Buyer's Journey
Five ecommerce personalisation tactics to increase your conversion rate – Econsultancy
Five ecommerce personalisation tactics to increase your conversion rate – Econsultancy
Too many employer branding CRM strategies and campaigns feel like extensions of boring job postings. But outside of the EB world, the industry is learning how to optimize conversion rates by providing compelling micro-experiences. A big part of that is personalization, which means a lot more than “Dear [First_Name],”.
·econsultancy.com·
Five ecommerce personalisation tactics to increase your conversion rate – Econsultancy
Email Automation: 5 Common Mistakes to Avoid | Managing Editor
Email Automation: 5 Common Mistakes to Avoid | Managing Editor
Employer branders are expected to master an insane breadth of platforms, channels and tools, many far afield from any core recruiting or sourcing skills (here’s a list). When we get a new tool, we usually do the 101 thing, get it set up and get on to the next thing without diving too deeply into the mechanics and strategy. Which is why I really liked this article (and video) on email automation, which really has more of a 301 feel than most articles on the subject.
·managingeditor.com·
Email Automation: 5 Common Mistakes to Avoid | Managing Editor