Frequent, big, emotional ups and down in content make it more engaging. For example, a 31.75% increase in volatility in movies is associated with a 1-point higher rating on IMDb.

Let’s talk about influencers. Not the Fyre Festival type, but the people in your ecosystem who are creating content to connect with internal and external audiences. The people who influence others to consider working here. This is more than simple “advocacy,” or even tactical referrals, this is about helping your own influencers these people build emotional connections, which is what sparks longer-term relationships.

Since organized brands were first introduced over 100 years ago alongside industrialism, they have changed their nature and role in society. Brands have When our favorite brands exceed the expectation we have of them, by giving us a surprise, we get more excited and our interest in and loyalty to the brand increases.