Want to Make Retail Customers Happy? Give Them a ‘Wow’ ExperienceWhat defines a “wow” depends on the shopper and type of store, but hassle-free customer support is at the top of the list, according to a recent study.#experiential#cx·knowledge.wharton.upenn.edu·Apr 18, 2021Want to Make Retail Customers Happy? Give Them a ‘Wow’ Experience