A strong employee value proposition can be essential for recruiting and retaining talent in today's environment.

I'm loathe to point to anything Elon Musk companies are doing in employer branding (when your CEO/Founder has developed a massive cult of personality, it's like having EB cheat codes). But I did like to see this example of how they use their employee manual to instill and reinforce the brand.

Covid hasn't just flipped the table on recruiting and employer branding these last few months. It is really making talent management functions re-think things from a clean sheet of paper (which is very much a good thing). As TM starts thinking about what the nature of what a job is, how skills can be installed and developed in near-real-time, how most staff is probably only using 50-80% of their abilities at work, there's an opportunity for you to step up and partner, connecting the "why" of work with the shifting "what" and "how."