CMO Samuel Day explains how the marketing team took a long-term view and was committed to getting things right, even when it meant not seeing a return on their efforts as quickly as they might want to.

We are awash in information and data. You’d think it would be easy to take some of that and turn it into brand pillars, strategies and messaging, but in reality it seems like there’s too much information. Don’t shut it out: here are strategies on how to turn info into insight.