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When Community Becomes Your Competitive Advantage
When Community Becomes Your Competitive Advantage
I have yet to find a professionally satisfying "talent community." Why? Because "community" speaks to two-way conversation and most talent communities are email blasting tools with new labels on the tin. But I have to imagine that we must (by now) be on the precipice of actually getting talent communities right. Why? Because companies around the world are finding the value of building communities of customers and prospects, so that thinking will trickle down to us at some point. Right?
·hbr.org·
When Community Becomes Your Competitive Advantage