I’m not pointing fingers, but let’s be honest: its easy to define an employer brand when we treat work as a place to go and not as a thing you do. (This article on the future of working kind of made me realize how much we define the issues we solve to make the answers easier to accomplish. Turns out people are messy, and when you can’t just focus on the place, it gets messy to try and explain why people do what they do.)

We’ve been telling candidates to develop their personal brand to make it easier for recruiters to understand who they are and what they bring to the table. The problem is, personal brands seem to be the domain of the loudmouth (hi, how are you!). What about introverts? And if we flip the concept around, does your employer brand only cater to the boisterous, obvious extroverts? How can you make sure you’re not repelling introverts in order to stand out in the crowd?