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Today Is The Day Your Employer Brand Reveals It’s Real Value | LinkedIn
Today Is The Day Your Employer Brand Reveals It’s Real Value | LinkedIn
Why is an employer brand important? I am a total employer brand nerd. I talk about employer branding.I wrote an essay on how this is the time in which your employer brand is truly revealed. It is during a crisis that we see that we were putting our faith in pretty words to attract talent, or if we were portraying our organization in a meaningfully different way. I'm hoping its a little more inspirational than the this little description makes it sound.
·linkedin.com·
Today Is The Day Your Employer Brand Reveals It’s Real Value | LinkedIn
The Cognitive Dissonance Hiding Behind Strong Brands | by Jasmine Bina | Startup Grind | Medium
The Cognitive Dissonance Hiding Behind Strong Brands | by Jasmine Bina | Startup Grind | Medium
Look, this is something I am grappling with because I really want employer branders to think… deeper. It’s not just putting out little videos and polishing up career sites, but helping leadership think better about their brand. One of the ideas I haven’t gotten my arms around but think is special is the concept of cognitive dissonance. We want what we want, but what we want might not align with our stated values. A company who can help its customers overcome that cognitive dissonance is one who can win a long time customer. Like i said, I’m not sure how we can use this idea, but I’ve been thinking about it a lot.
·medium.com·
The Cognitive Dissonance Hiding Behind Strong Brands | by Jasmine Bina | Startup Grind | Medium