‘Without conflict, there is no good story’: Wendy’s Kurt Kane on challenger strategy — The Challenger Project | The Home of Challenger Brands
Everyone loves the Wendy's social media accounts. How does a square burger chain dance so gloriously on the line of impropriety that other brands can't even get near? They embrace their position as a "challenger" brand. Specifically, they don't shy away from the core idea that you need some kind of conflict in order to create a meaningful narrative.