Let me ask you a question: would your overall employer brand be better/stronger if everyone felt like they had a hand in crafting their own jobs, if they were able to shape the tasks, people and purpose of the job to better match who they were? The concept of "job crafting" (new to me) has been studied for the last 20 years and the impacts are very interesting. While the article is geared towards, "you should try to craft your job," what if you started to think how you support and encourage others to craft their jobs to make them feel more satisfied and fulfilled at work? That sounds like an interested employer brand strategy to me.

Are you sick of me saying how you need to start thinking about your employer brand beyond the funnel? Too bad! This article talks about all the ways professional systems will be changing in light of everything, and this is my chance to remind you that you need to make friends with the development team. What the company offers to learn is one thing, but connecting to to why they want to learn, to develop a story pipeline system about the people who embrace the development culture and what they get out of it is totally in your jurisdiction.