There are a lot of reasons you might communicate as to why someone should work for your company. But have you considered that they'd want to work here because you're a thought leader? Here are some guidelines to consider when building out your thought leadership connected to your brand.

"When you think about your brand values, firstly have it clear in your mind that values for your brand will be as integral as they would be for a human being."

Like a strong brand, diversity isn’t a project or campaign. It has to be something a company (and leadership) embraces and invests in quarter after quarter and year after year.

It heartens me to see how even Recruiter is connecting the dots around how who you bring into your company is how you build a culture (turns out making posters doesn’t do much). This might make for some nice light reading when your culture team meets to talk about the next (virtual) picnic.