File Under: Great Use of Not New Tech. Chiquita Banana put a Spotify code on their banana labels so that you could point your phone at it and listen to a playlist. Cute, right? But what if instead of just making a nice little playlist, you built a playlist of your executives on podcasts, or your recent favorite podcasts? The tech is free, so if you're leveraging podcasts in your content building (and Spotify is going HARD on podcasts right now), this might be a clever way to connect physical with the digital.