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‘We Are Fun!’: Why Employer Branding Needs to Move on from Culture Clichés - Brandwagon
‘We Are Fun!’: Why Employer Branding Needs to Move on from Culture Clichés - Brandwagon
I really appreciate Charlotte Marshall popping the bubble around the seemingly-universally-agreed-upon-yet-never-discussed idea that companies need to be “fun.” More than that, that there’s only one emotional trigger at work and it is called “happiness.” She touches on the idea that a strong employer brand isn’t just a claim you put on a poster, but needs to answer questions about the experience of working somewhere. Not, “do you offer free food” or “what’s the holiday party like,” but questions that start with the phrase “what happens when…?”
·themartec.com·
‘We Are Fun!’: Why Employer Branding Needs to Move on from Culture Clichés - Brandwagon