If you've been thinking about investing in tools to help you see the social media sentiment of your employer brand, this article is a nice primer. My own experience is that it is very hard to separate out consumer brand halo effects from employer brand. But this is how consumer brand pros do it.

I talk a lot about how a thumbnail guide to measuring your brand strength is in measuring both your reach and your sentiment. But how to measure sentiment? Here's a list of words listed by how positive and negative they describe your company.

Let’s talk metrics! No wait come back! If you are thinking about metrics, there are any number of ways to approach them, and none of them are “right.” I did a few presentations where I came up with three ways of thinking about metrics all on my own, and there are many others. But to start, connecting your metrics to the funnel is a smart go-to.