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Does TA Understand Passive Talent Engagement? > Sourcing and Recruiting News
Does TA Understand Passive Talent Engagement? > Sourcing and Recruiting News
Ooof. When you ask the question, “Does TA Understand Passive Talent Engagement?” you know what the answer is going to be, and that answer isn’t going to be positive. But what I was amused by was that after examining the wreckage of the question, the solution the author came away with was that more time and energy should be spend on marketing. Now, if you’re a marketer, you know that marketing can be broken into two kinds: direct and brand. Direct marketing is what you get when you Google “kid’s STEM activities,” the direct response to a need. Any marketing with a clear CTA is direct marketing, which hardly seems in keeping with the original question. So what the author is actually prescribing is that employer branding should be in charge of passive talent engagement. QED, right?
·recruitingdaily.com·
Does TA Understand Passive Talent Engagement? > Sourcing and Recruiting News