It’s more than just a story.

"The impact of writing – good or bad – goes even deeper. It works at an operational level, helping make companies more or less efficient."

Storytelling, when done well, can help you accomplish one of the core missions of internal communications: getting your organization on the same page.

The reason why business owners have so much trouble creating content for Instagram is because they feel the have to choose one type of post over the other, or they simply can’t come up with enough ideas to conjure up a well-balanced mixture of content.

Repurpose your talent marketing video content: one video opens the door to multiple ways to tell a story! Stories Inc. shows you how to repackage and adjust the content.

People like future-related products and images more if they’re positioned to the right, and past-related ones if they’re on the left. The effect reverses for those who write right-to-left.

Recruitment marketing in 2021: flexibility, adaptability with Stories Inc. storytelling best practices + Yearly Content Flex Plans.

Stories Inc. shares the best content for your employer brand to connect with the best candidates seeking information about your culture.

In recent years, a renewed focus on purpose has meant that enterprises and brands with a human story tend to stand out more and resonate with audiences.

Your talent narrative is your talent story. When you, or your CEO, or a hiring manager, sit in front of a candidate from entry-level, low-skill, to a c-suite position, what narrative are you sharing? Is it the same for all levels, does it adjust based on the relative value of the position, or maybe you’re selling a narrative about the ... Read More

Friday, the Thirteenth, a classic 1907 novel by the muckraker and stock manipulator Thomas Lawson, reminds us that telling stories can weaponize resentment.

Being remote doesn't mean you can't share compelling video content.

It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story. If it is then it’s created It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story.

From screenplay writing inspiration, to how storytelling training is part of their onboarding, CEO David Cancel shares how they drive narrative internally at Drift.

Here's an interesting way to re-think about how you talk about and write about your jobs. Ask yourself things like, "what was I nervous about before I started?" and " If you had to convince someone NOT to apply, how would you?" This article on what horror movies can teach us about job postings is a great read.

LinkedIn says 2020 is the year recruiting completely changes. New skills, new tools, new approaches to recruiting. So... you mean like employer branding?

I know I'm in the minority when I say that I don't know that "day in the life" videos are not how I would want to learn about a company (my quibble: they can be as staged and fake as any other marketing device, and frankly, what your office looks like and what meetings look like don't tell me much). But they are obviously a part of many company's employer brands, so if you're going to build them, maybe build them well. William Tincup says the secret to a good video is a focus on hypertransparency and radical candor.

The magic in storytelling for branding is that stories feel real, natural, and allow the listener to project themselves into them, providing a more impactful experience than just having tag lines shouted at you. So here are 9 ways to integrate digital storytelling into your branding based on what some of the best employers are doing.

Branding Magazine takes a few steps back and asks, "what does brand success look like in 2020?" It's an interesting question for us employer branders, as many of us still have to explain our job and occasionally justify our existence (ugh). It's not a complex article, but might help you simplify your approach to what matters.

And if you're looking to fine-tune your storytelling content strategy, Narrative Science has a nice ebook called Let Your People Be People I can recommend.

What's the future of brand storytelling? Google collected some smart thinkers and posed that question. And while there was a lot of talk of "digital-first," I wonder if their own recruiters and employer branders would 100% agree.

If you occasionally feel like you tell the same employer brand story over and over and over (guilty!), you might appreciate some different ways to tell a story. Take any profile, article, posting, or video and re-tell it in a new format and it will feel fresh and news (I mean, George Lucas was just retelling a samurai story in space and he's a billionaire).

How did Pixar, already known as a fantastic story-teller, change how it approached story and brand issues to reach the next level? By building an internal "brain trust." (For the record, so much of what we see as "great creative" isn't about inspiration, but about the systems and processes we put in place to foster that creativity.)

You know I'm a story fan, so you might not be surprised to see that I loved this piece on creating a villain in your own brand story. Who opposes your company? Who are you trying very hard to NOT be? What are you working to vanquish? Villains don't just offer an element of drama, they serve as a driving purpose to your own brand, offering a suggestion of how far you'll be willing to go to defeat the enemy.

Yes, you should actively be sharing your stories right now. Right now! Lauryn Sargent, who knows a thing or two about employee stories, makes a solid case for telling more stories now, not less. Whether the news is good or bad, telling stories turns anything into a more human experience, one that gets more eyeballs and sticks in the brain longer.

Here's a nice juicy article on how to write short stories in your posts to create more clicks and engagement. This article didn't feel at all like the usual run-of-the-mill listicle, but had some great new ideas that get your readers to really chew over your ideas.

Let's talk Tik Tok! Or maybe we shouldn't! Just as the all-dancing, all-singing social platform starts to gain traction as a legitimate branding platform, it gets branded as a state agency intelligence operation. But when has a little espionage stopped "the kids" from singing? (That's the entire plot of Val Kilmer's Top Secret, btw.) So if you're ready to ignore potential Trump/Bezos bans of the social channel, here are so suggestions on how to do it right. My favorite? Think of it as an education platform first.

Allison Kruse has really carved out her own space on how to effectively use content marketing in employer brand communications. So when she writes a big ol' article on how to use content marketing thinking to address and overcome employee advocacy challenges, I have to share it.

Storytelling can give credibility and personality to brands, helping to build more meaningful relationships with customers. Here are six case studies that prove its value.