Stories Inc. shares the best content for your employer brand to connect with the best candidates seeking information about your culture.

Being remote doesn't mean you can't share compelling video content.

It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story. If it is then it’s created It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story.

Branding Magazine takes a few steps back and asks, "what does brand success look like in 2020?" It's an interesting question for us employer branders, as many of us still have to explain our job and occasionally justify our existence (ugh). It's not a complex article, but might help you simplify your approach to what matters.

What's the future of brand storytelling? Google collected some smart thinkers and posed that question. And while there was a lot of talk of "digital-first," I wonder if their own recruiters and employer branders would 100% agree.

Allison Kruse has really carved out her own space on how to effectively use content marketing in employer brand communications. So when she writes a big ol' article on how to use content marketing thinking to address and overcome employee advocacy challenges, I have to share it.

This coming up in this newsletter once every 2-3 months in different guises, and I continue to be fascinated with it. Your brand is a function of the terroir and context as anything else. You’re all about innovation? What that means in a Palo Alto incubator is very different from a large law firm. As you try and reveal the brand, you have to be cognizant of the context in which it exists and grows. Trying to take it out of the context and turning it into an ad or a message will fall apart because there’s no frame around it giving it meaning.

We all love stories! Create an emotional connection with candidates using storytelling techniques to become an Employer of Choice

I have an innate love of archetypes, primarily in marketing and branding. The idea that we are hard-wired from birth to understand certain ideas, or that those ideas are so closely tied to the hardware of humanity makes me feel like these things are hackable, that we can push deeper into our own collective consciouses to find resonance. (Wow. Where did that come from? Anyway…) So here are 7 story archetypes and how you use them in recruiting.