People like future-related products and images more if they’re positioned to the right, and past-related ones if they’re on the left. The effect reverses for those who write right-to-left.
In recent years, a renewed focus on purpose has meant that enterprises and brands with a human story tend to stand out more and resonate with audiences.
What is your Talent Narrative? - Fistful of Talent
Your talent narrative is your talent story. When you, or your CEO, or a hiring manager, sit in front of a candidate from entry-level, low-skill, to a c-suite position, what narrative are you sharing? Is it the same for all levels, does it adjust based on the relative value of the position, or maybe you’re selling a narrative about the ... Read More
How This CEO Creates an Internal Culture With a “Crazy Focus” on Good Storytelling | First Round Review
From screenplay writing inspiration, to how storytelling training is part of their onboarding, CEO David Cancel shares how they drive narrative internally at Drift.
And if you're looking to fine-tune your storytelling content strategy, Narrative Science has a nice ebook called Let Your People Be People I can recommend.
The future of brand storytelling - Think with Google
What's the future of brand storytelling? Google collected some smart thinkers and posed that question. And while there was a lot of talk of "digital-first," I wonder if their own recruiters and employer branders would 100% agree.
If you occasionally feel like you tell the same employer brand story over and over and over (guilty!), you might appreciate some different ways to tell a story. Take any profile, article, posting, or video and re-tell it in a new format and it will feel fresh and news (I mean, George Lucas was just retelling a samurai story in space and he's a billionaire).
How Villains Bring Power To Your Brand Story | Branding Strategy Insider
You know I'm a story fan, so you might not be surprised to see that I loved this piece on creating a villain in your own brand story. Who opposes your company? Who are you trying very hard to NOT be? What are you working to vanquish? Villains don't just offer an element of drama, they serve as a driving purpose to your own brand, offering a suggestion of how far you'll be willing to go to defeat the enemy.
Why You Should Share Employee Stories Right Now > Sourcing and Recruiting News
Yes, you should actively be sharing your stories right now. Right now! Lauryn Sargent, who knows a thing or two about employee stories, makes a solid case for telling more stories now, not less. Whether the news is good or bad, telling stories turns anything into a more human experience, one that gets more eyeballs and sticks in the brain longer.
How to Write Short Stories on Social Media for Better Clicks
Here's a nice juicy article on how to write short stories in your posts to create more clicks and engagement. This article didn't feel at all like the usual run-of-the-mill listicle, but had some great new ideas that get your readers to really chew over your ideas.
5 Reasons the TikTok Model is Here to Stay | LinkedIn
Let's talk Tik Tok! Or maybe we shouldn't! Just as the all-dancing, all-singing social platform starts to gain traction as a legitimate branding platform, it gets branded as a state agency intelligence operation. But when has a little espionage stopped "the kids" from singing? (That's the entire plot of Val Kilmer's Top Secret, btw.) So if you're ready to ignore potential Trump/Bezos bans of the social channel, here are so suggestions on how to do it right. My favorite? Think of it as an education platform first.
Employee Advocacy: How to Create your Most Powerful Branding Channel | LinkedIn
Allison Kruse has really carved out her own space on how to effectively use content marketing in employer brand communications. So when she writes a big ol' article on how to use content marketing thinking to address and overcome employee advocacy challenges, I have to share it.
Rebooting storytelling principles - Think with Google
Want to strengthen your brand story telling? Go back to your fundamentals (so sayeth Google). Understand emotional state, understand what emotions you want to create, and nail your tone.
This coming up in this newsletter once every 2-3 months in different guises, and I continue to be fascinated with it. Your brand is a function of the terroir and context as anything else. You’re all about innovation? What that means in a Palo Alto incubator is very different from a large law firm. As you try and reveal the brand, you have to be cognizant of the context in which it exists and grows. Trying to take it out of the context and turning it into an ad or a message will fall apart because there’s no frame around it giving it meaning.