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Here’s What Joe Biden’s First Day in Office Tells us About the Evolving Role of Employer Brand > Sourcing and Recruiting News
Here’s What Joe Biden’s First Day in Office Tells us About the Evolving Role of Employer Brand > Sourcing and Recruiting News
This evolving employer brand philosophy will not only serve you well under new leadership – it will also ensure you build a more meaningful, effective, and impactful employer brand.
·recruitingdaily.com·
Here’s What Joe Biden’s First Day in Office Tells us About the Evolving Role of Employer Brand > Sourcing and Recruiting News
Aligning Employer And Corporate Brand Strategy | Branding Strategy Insider
Aligning Employer And Corporate Brand Strategy | Branding Strategy Insider
You know that my feeling is that the platonic ideal of employer brand isn't to be a silo, but rather a single perspective through a shared brand for the entire company. Ignoring how surprised I was that a marketing/branding magazine even know what employer brand was, here's a great article geared towards marketers on how to leverage a stronger employer brand.
·brandingstrategyinsider.com·
Aligning Employer And Corporate Brand Strategy | Branding Strategy Insider
8 Brand Storytelling Structures | Branding Strategy Insider
8 Brand Storytelling Structures | Branding Strategy Insider
If you occasionally feel like you tell the same employer brand story over and over and over (guilty!), you might appreciate some different ways to tell a story. Take any profile, article, posting, or video and re-tell it in a new format and it will feel fresh and news (I mean, George Lucas was just retelling a samurai story in space and he's a billionaire).
·brandingstrategyinsider.com·
8 Brand Storytelling Structures | Branding Strategy Insider
Does Your Blog Need Its Own Social Media Channels?
Does Your Blog Need Its Own Social Media Channels?
Usually, when I get looped into "should recruiting have it's own social channels" fights, the fight is based on feelings and politics. How controlling is marketing being? How willing are you to care and feed the channel? Etc. But Hubspot offers a smart set of arguments as when when you should (and should not) launch your own dedicated social channels.
·blog.hubspot.com·
Does Your Blog Need Its Own Social Media Channels?
Why CEOs Need To Involve Marketers In Employer Branding
Why CEOs Need To Involve Marketers In Employer Branding
I love how Forbes wrote a whole article about the power of employer brand when marketers and leadership gets involved, and then had the gall to suggest that employer brand was “territorial” about their part of the brand and didn’t want to let marketing play their game. I’ve talked with dozens (if not a hundred) EB owners and they all, to a person, would have loved for marketing to acknowledge their existence, let alone combine forces and/or resources.
·forbes.com·
Why CEOs Need To Involve Marketers In Employer Branding