Throughout this series, we have focused almost exclusively on how video will help you convert strong candidates into applicants. And now that they’ve become an applicant, it’s time to shift gears a bit.

You don’t have to record a polished video to make a great video, but you do need a strategy. Marketing Land has some great ideas on how to extend your video’s reach.

Throughout the candidate journey from awareness to offer, we’ve identified compelling ways to help candidates get to know your organization’s differentiators, as well as helping them screen themselves in and out of opportunities. And here we are, they’ve accepted our offer! To some, this feels like