It was the announcement of AstraZeneca’s COVID-19 vaccine being approved that really showcased the value of the company’s investment into video.

Learn how to optimize your remote video production setup for employee interviews. To learn even more about filmmaking and video production in a digital world, connect with me on LinkedIn (linkedin.com/in/elenavaletine1/)

YouTube end screens are a valuable tool for keeping viewers engaged on your channel. Learn what end screens are, understand how to create one, and discover high-quality examples from popular YouTube channels.

Repurpose your talent marketing video content: one video opens the door to multiple ways to tell a story! Stories Inc. shows you how to repackage and adjust the content.

Google’s Official Digital Marketing Publication. Discover the creative campaigns that were recognized as part of YouTube Works awards.

Being remote doesn't mean you can't share compelling video content.

I know I'm in the minority when I say that I don't know that "day in the life" videos are not how I would want to learn about a company (my quibble: they can be as staged and fake as any other marketing device, and frankly, what your office looks like and what meetings look like don't tell me much). But they are obviously a part of many company's employer brands, so if you're going to build them, maybe build them well. William Tincup says the secret to a good video is a focus on hypertransparency and radical candor.

To me, figuring out what employer brand video to make is the litmus test of how strong your brand is. If you don't know what to do, if you're grasping for the latest trend in whatever, you're brand doesn't have a clear sense of itself and thus isn't very strong. But here's an ebook to help you solve this kind of problem: An EVP-driven video strategy.

take betterworkplace photos and videos

I love Skill Scout's reverse-brief thing, where they show you how they made teh decision to shoot a particular kind of video

The big conversation this week (ignoring the global news stories, that is) is about Apple's new employer brand video. The animated video features about a hundred different variations of the famous Apple logo morphing from one to another while a female voiceover tells "constant beginners who sing off key" that "all are welcome." Visually, it is gorgeous (but really, Apply making an amazing commercial is no surprise). But the question is: is it effective?

Google released a whole lot of insights around how and why people watch video online. The data, based on 12,000 people on YouTube, shows why people watch video online, broken down my age ranges and geography. Some takeaways? No one cares about your production values if the content is interesting and/or teaches something. Feeding audiences' passions is a much better driver than celebrities or is mobile-optimized (turns out having a good concept and purpose beats polish and optimization tricks). It turns out that while you're competing with Ryan Gosling for attention, you can still win. Great stuff here.

Cool tool: Take a conference call or webinar and turn it into a podcast. Anchor (which is owned by Spotify), can take your recorded call, strip out the audio and host it as a podcast for you. It something you could do with some other tools, but a one-stop process might get our company interested in getting on to the podcast train.

What kind of "live" videos work for people? Here are some ideas from the consumer side.

A good list of companies doing D&I videos well.

by Maury Hanigan The last several years in Talent Acquisition has brought us tremendous innovation. We are thinking more strategically than ever before on how we can create experiences that bring in the best talent to our organizations by showing them what it means to work at our companies.

Learn how to build your brand or increase sales through live streaming. Plus, see how major brands use live streaming to expand their reach.

What are people looking for in a video these days of indefinite uncertainty? Positivity, exploring new ideas and difficult issues, and simply engaging with things that feel timely, according to Google.

Ready to get deep? To jump off the really high platform? Here we go. Instead of thinking about your video strategy in a “let’s make a video about the London team” way in which you try and take enough footage that shows what you’re trying to say kind of way, what if you really began to think about telling real stories. Google has some examples of hardcore marketing storytelling told via sequential videos. My money says we’re going to be spending a LOT of time thinking about building these kinds of videos in the next year or two.

Throughout this series, we have focused almost exclusively on how video will help you convert strong candidates into applicants. And now that they’ve become an applicant, it’s time to shift gears a bit.

You don’t have to record a polished video to make a great video, but you do need a strategy. Marketing Land has some great ideas on how to extend your video’s reach.

Throughout the candidate journey from awareness to offer, we’ve identified compelling ways to help candidates get to know your organization’s differentiators, as well as helping them screen themselves in and out of opportunities. And here we are, they’ve accepted our offer! To some, this feels like