With 800 million monthly active users, TikTok has quickly risen to become one of the most popular social media platforms for brand marketing. Here are eight of the best examples we've seen so far.

Take inspiration from top brands on how to use Instagram Live to help your business stand out and attract new followers.

Interested in running a poll on Instagram? Use this guide to learn how to use the feature.

Keep that in mind when you go investing in digital/social ads for your employer brand: for all the talk about amazing targeting, its still mostly bull. (For more ranting on the subject, check out Bob Hoffmann’s Ad Contrarian newsletter). And so I offer everything that’s wrong with ads in three tweets.

You don’t have to record a polished video to make a great video, but you do need a strategy. Marketing Land has some great ideas on how to extend your video’s reach.

Need to get an edge on your LinkedIn content? Probably. On LI’s platform, we’re all begging for attention and the rules on how to get that attention aren’t obvious. So here’s the research that makes the LI black box a little more transparent. Memorize it to give your posts the maximum opportunity to be seen by the most people.

What will happen in social media marketing and advertising in 2021? We ask the experts...

Anyone else all-in on LinkedIn Stories?!?! Yeah, me neither. Consider me skeptical in any content marketing strategy LinkedIn attempts as their success is more about brute-force audience than smart strategy or well-considered implementation. Anyway, if you’re curious (and please share your results!), here’s a great write-up on how to approach them for recruiting.

When you hit the wall of content creation and can’t think of anything to build, here’s a great video on how to squeeze more content ideas out of what you already have on hand.

As an avid Tik Tok user… just kidding. My wife likes to joke that the only Tik Toks I see are ones that rank well on reddit, and she’s probably right. Which is why this article was absolutely amazing. If it’s time to take Tik Tok seriously, maybe you should get some professional help. Maybe you should work with some Creators.