Marketing activities may not produce an immediate effect on sales, revenue, or cash flow. However, this does not mean there are no effects or that the Marketing activities may not produce an immediate effect on sales, revenue, or cash flow. However, this does not mean there are no effects or that the effects of a marketing activity cannot be measured.

As Autumn passes very quickly here is some good content pieces you should not skip if working strategically with your employer brand. EBnavi team never sleeps looking for the best practices, experts and content worldwide! Enjoy 10 best pieces from last month in different ares of EB! 1.

Have you spent any kind of time considering your candidates’ behavior? Are they “hit the apply button” types who value the fastest possible process? Or do they want enough information before proceeding? Where are they getting that information? How are they validating it? On what basis are they making decisions? For inspiration, take a look at this conversation by brand leaders on understanding buyer habits.

Please ignore the ATROCIOUS acrostic used, but here’s a nice article to meditate on in terms of thinking about the trends we all face and how to leverage them to strengthen your brand next year.

I have an innate love of archetypes, primarily in marketing and branding. The idea that we are hard-wired from birth to understand certain ideas, or that those ideas are so closely tied to the hardware of humanity makes me feel like these things are hackable, that we can push deeper into our own collective consciouses to find resonance. (Wow. Where did that come from? Anyway…) So here are 7 story archetypes and how you use them in recruiting.

How often do we say, in other forums, to make sure we start with the consumer and not our own egos? The consumer now owns the brand relationship, not the Four questions companies need to answer in the process of defining brand values.

A global pandemic. Economic uncertainty. Political limbo. Racial inequality. To say 2020 is an “annus horribilis” unlike we’ve ever experienced would be an understatement.But in the words of our co-CEOs, we viewed these obstacles as a clarion call for simplicity. Our collective responsibility was to find new ways to remove the complexity from the challenges before us—both for our clients and colleagues. As we look to the year ahead, what’s top of mind for branding experts? Our practitioners weigh in on how companies can differentiate themselves in 2021.