Psychologists argue we're not as choosy about romantic partners as we think
There is a wealth of research that suggests humans are more biased toward beginning, advancing, and maintaining romantic relationships than they realize, according to a new article published in Personality and Social Psychology Review. Rather than being highly selective, people appear to have a tendency to push relationships forward, even when things are not going well. ...
If you build a brand without considering its use you're wasting your time
Borrowing from philosopher Ludwig Wittgenstein, brands should not be defined by what they are, but how they are used. Trying to inject a profound meaning into brand is merely an exercise in ineffective positioning.
It’s the planning time of year. Which for me means RFP’s and lots of conversations with organizations and businesses attempting to change. Some people have their ducks in a row, they know who they are, where they’re going and have a strategy in place to get there. While others are looking for a solution from […]
Can Employer Branding Fight the Great Resignation?
"The key to solving the problem of attracting and retaining qualified employees likely lies in picking the right messages that will help attract the right kinds of people, as well as retain the best employees."
(1) Drift Employer Brand Consulting on Twitter: "Deeply committed to merry-making. An EVP for the North Pole. Have a happy, healthy holiday season, everyone! - Love, Drift - @employeebrandin @EmpBrandNow @EmployBrandNews @GDforEmployers @brettminch @thewarfortalent @driftconsulting https://t.co/4qvp5ZPk5x" / Twitter
Deeply committed to merry-making. An EVP for the North Pole. Have a happy, healthy holiday season, everyone! - Love, Drift-@employeebrandin @EmpBrandNow @EmployBrandNews @GDforEmployers @brettminch @thewarfortalent @driftconsulting pic.twitter.com/4qvp5ZPk5x— Drift Employer Brand Consulting (@driftconsulting) December 23, 2021