Employer Brand Headlines Newsletter

Unlock the power of inclusion in your customer acquisition strategy. Learn how smart brands make an impact on a broad audience to boost sales.

Numerous researches have shown that we forget much of what we experience in a day. Knowing this, how do you create messages so there is a better chance of people remembering them? The author uses concepts from memory science to help you craft messages — whether it’s a presentation, an email, or a speech — that will be likely to stick. One way to craft a memorable message is to chunk it up. Explicitly tie together the points that you want to convey under the umbrella of a central idea. With this approach, your listener can stitch the pieces together in a meaningful way and build a rich memory for that material. Or, when communicating about a complex topic, you can make your message memorable with a concrete example instead of something vague. Remember to provide callbacks as recalling something that we previously learned can make it stronger and easier to access when we will need it. Lastly, spark their curiosity. The key to memorable communication lies not in conveying the answer, but in establishing a compelling question.

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Transform your positioning with this marketing formula. Learn how to combine big, irresistible ideas with differentiation for audience growth.

The future of innovation belongs not to geniuses but well-combined teams.

Successful growth in new sectors requires balancing support for the core business with investment in radical innovation.

People’s fears of losing their jobs are at the highest point in a New York Fed survey’s 10-year history, even as the unemployment rate remains low.

This is not the community renaissance we think it is. There has been such an explosion of new communities emerging over the past few years, but communities… | 14 comments on LinkedIn

A conversation with communications expert Jessica Chen on getting the recognition you deserve.

McKinsey has a new grift: GenAI Points: - GenAI is the perfect big consulting grift: they can inflate its mystery and complexity AND they can use it as the… | 18 comments on LinkedIn

The Future Does Not Fit in the Containers of the Past. Edition 209.

What is the main challenge faced by brands? One might think that securing investment, creating quality products, standing out, and making sales are the key obstacles brand owners encounter. These are indeed important, but if we want to put it simply, the main challenge for a brand is to matter…

More than halfway into 2024, much has already been written about Merriam-Webster proclaiming authentic as its word of the year for 2023. And with the rise of artificial intelligence—and its impact on deepfake videos, actors’ contracts, academic honesty, and many other issues—the debate about what...

See if your brand activations are really taking into account the underlying social factors affecting your consumers' purchasing behavior and decision-making.

Consumer brand founders are using Substack to connect with potential customers -- like influencers do. But investors aren't thrilled.

The quest for optimization has transcended business and infected mass culture. Now brands need to decide if they’re in the business of creating homework or adding actual value.

Unlock the transformative power of generative AI to boost productivity and catalyze innovation. Explore how to channel its reinvention potential.

Learn how to be an influential leader in your organization. Explore the importance of influence in management and leadership.

Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.

SCARF is a brain-based model that helps us to collaborate and work effectively with people by understanding how they react to threats and reward.

Using AI to generate job posts but not sure what biases might be sneaking into your content? Seeing generic results from prompts that ultimately don't help you work faster? You're not alone. Everyone is wondering how to use AI tools ethically and in a way that saves time right now. That's what we're going to cover in this free workshop. Teams that have already attended these workshops have seen how these small, simple shifts create immediate results that matter. What’s In It For You -- Identify common biases in AI-generated requirements, -- Free tools for removing bias from any recruiting content you create, -- Learn to create more effective prompts to generate quality results on the first try, -- Create, test, and try free tools in a workshop format with the expert in job posts, Kat Kibben. Attendees will leave this session with tools and techniques for removing bias from AI-generated recruiting content. Plus, free Q&A to ask Kat anything.

You can even choose SEO keywords to litter throughout.

People hesitate to give feedback because they simply don’t recognize how much other people want to hear it.

A month ago. June 28th, 2024.

Discover the top AI video trends reshaping marketing in 2024, from video personalization to AI-generated ad campaigns. Stay ahead of the competition now!

Learn ways to create a nimble, resilient organization amid change with these insights from Kotter Inc.

Passion has long been championed as a key to workplace success. However, scientific studies have found mixed results: On the one hand, some studies find evidence that passionate employees tend to perform better, while other research has documented null or even negative effects on performance. What’s the root of these inconsistent findings surrounding passion? And how can we reap the benefits of passion without falling prey to its downsides? Through a series of studies with more than 1,000 employees from the U.S. and China, researchers shed light on these questions by showing that passion is associated with overconfidence in our own performance. Although this passion-driven overconfidence is not necessarily harmful — and in certain contexts, it may even be helpful — their findings suggest that managers should take steps to mitigate the potential negative consequences of the overconfidence that may go hand in hand with passion.

Willpower is overrated. If you want to eat healthier, don’t work hard to avoid stopping at the cookie jar when you walk into the kitchen. Get rid of the cookie jar. Systems are long-lasting, …

For the last 50 years CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to