Employer Brand Headlines Newsletter

Today I'd like to talk about the hiring process for EB Managers and how we can all get better at asking and answering the right questions at interview for this unique role. I know some fantastic Employer Brand Managers, many of whom are my connections on LinkedIn (I'd love your thoughts on this topi

Some hints about what the next year of AI looks like

18 great topics to write about:1. Wins2. Goals3. Hacks4. Books5. Habits6. Beliefs7. Failures8. Mistakes9. Decisions10. Predictions11. Life lessons12. Mental models13. Famous people's ideas14. What pisses you off16. Personal rules17. Blueprints18. Systems— Kieran Drew (@ItsKieranDrew) December 24, 2023

Senior leaders often want to know how they can build an environment to allow innovation to thrive. In order to do that, you first need to understand what innovation is.

MIT SMR’s top 2023 articles on workplace culture can help leaders build thriving organizations with engaged employees.

Using a structured approach when communicating can help you prioritize what you need to convey. In this article, the author introduces his “What, So What, Now What” framework. Much like the Swiss Army knife, known for its versatility and reliability, this structure is flexible and can be used in many different communication situations. The structure is comprised of three simple questions: 1) What: Describe and define the facts, situation, product, position, etc. 2) So What: Discuss the implications or importance for the audience. In other words, the relevance to them. 3) Now What: Outline the call-to-action or next steps such as taking questions or setting up a next meeting.

Some quick tips to help you maximize your social media marketing efforts.

Here are 10 quick, inexpensive ways that you can improve your employer brand.

Nothing is lost, nothing is created, everything is transformed.

Brand “purpose” has been all the rage in recent years. The notion of brand purpose rests on the assumption that a brand, product, or company should stand

Follow these simple steps to show that you're the right pick for a promotion in 2024.

To improve employee experience, we need to fully understand it. Here, Simon Rutter asks the question 'what is EX?' to refresh our memories.

Explore Matchr's 2024 Recruitment Trends Report: Essential insights from 32 industry leaders on AI, diversity, and talent strategies. Navigate the future of recruitment with this concise, expert-driven guide. Download now for key trends and strategies in a 75-page report.

Unlock powerful marketing solutions with Akool's premium AI tool suite. Elevate campaigns effortlessly!

This free inclusive hiring workbook with advice from 10+ industry experts will help your team write a talent roadmap that builds belonging.

How are employers preparing next-generation leaders for success? 13 companies share their best development strategies here

In this MIT SMR webinar, experts discuss why skill should be front and center in organizations’ talent strategies.

Trust is worth more than attention. Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. Choose your customers, choose…

The explosion of AI startups in dozens of sectors masks something many of them share: They are increasingly built on top of standardized technology from a few AI giants like OpenAI, Google, and Meta. This puts a premium on strategy over proprietary technology. Companies who use these tools will need to think about how they’ll create value beyond the technical features they offer and what they will do to stand out from the pack. They’ll also need to prepare for, among other things, higher employee turnover.

The world of work is changing fast and the most important thing to do is realize that the old playbooks, especially around talent management, will not work — now, it’s time to adapt. Leaders should focus on three big shifts that will set their businesses up for new levels of success in the age of AI. They should: 1) redefine jobs as a collection of a skills and tasks, not titles, 2) bring skills and workforce learning to the center of talent management, and 3) embrace AI to focus teams on human-to-human collaboration.

Listen to this episode from Employer Bland on Spotify. Chris spent an hour with the undisputed G.O.A.T of Employer Branding, James Ellis recently. James did a deep dive into his background, from his early influences in business and how various jobs and chapters in his life have shaped the path he's on today (Chief Brand Builder, Employer Brand Labs). Chris and James discussed the differences between consumer branding and employer branding. The overlaps and also the polarising differences which should be taken in to consideration when creating strategy and content. Some other key highlights include; - Searching for identity and points of difference. Whats going to make your EB stand out from the crowd? - Understanding and embracing your imperfections and flaws and using them as unique levers to attract and engage talent - Get cool with not being liked by everyone. - Actionable advice on the above and more.   Hope you enjoy!

Leaders can avoid labor disputes by communicating with employees and seeking their input in corporate governance.

Want to inspire others to innovate? Here's a short excerpt from my book coming in April, The Innovative Leader, on how to do it: People look to their

A new report from Indeed looks at the reasons why ghosting has become so prevalent in the job market. Employers and job seekers both do it.

The Brand Investment Blueprint How to build the business case for brand marketing in 2024 Q4 2023