Employer Brand Headlines Newsletter

On the shortcomings of language, travel, and hospitality

There are moments when world events overtake brands. Moments when the macro forces in a scenarios workshop or the market risks that are bullet-pointed in

Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent…

‘Skills-first’ hiring allows leaders to reveal hidden potential within their teams. Hear how organizations, large or small, can adopt the approach. Listen now.

Earlier this year I shared what I intended to be a helpful resource for anyone in #EmployerBranding and #talentmarketing / #TalentAttraction. Feedback I got at…

CNBC's Andrew Ross Sorkin reports on the latest news.

When tackling urgent organizational problems, leaders usually work hard to identify underlying causes, tap a wide range of knowledge, and experiment with solutions. But once they’ve mapped out a plan, there’s one more crucial step they must take: crafting a story so compelling that it will harness their organizations’ energy and direct it toward change. Drawing on decades of experience helping senior executives lead large-scale transformations, Harvard professor Frei and leadership coach Morriss present an effective way to approach that challenge. They outline four key steps: (1) Understand your story so well that you can describe it in simple terms, (2) honor the past, (3) articulate a persuasive mandate for change, and (4) lay out a rigorous and optimistic path forward. Next you need to get others behind your story. Emotions can bring it to life and help drive employees’ commitment to change. You also should promote your narrative aggressively. Share it wherever the opportunity arises—in speeches, interviews, town hall meetings, one-on-ones—and incorporate it into different formats, from videos to images to guidebooks.

A collaborative report unraveling the state of design today.

There’s been much talk in recent years about ‘employer brands’. But should we really think of them as separate from external, public-facing brands? Landor & Fitch’s Carol-Ann White and Jane Bloomfield think not.

Weirdness reveals something profound about human nature, and lately more and more brands have been tapping into the delight of the unconventional. When done right, weirdness is highly relatable and offers brands a unique opportunity to create deep connections, foster loyalty, and shape the future in…

Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.

The Future Does Not Fit in the Containers of the Past. Edition 167.

What does it mean to be good at thinking? Or more importantly, thinking strategically? It’s the culmination of mental processes that...

A conversation with Eccles professor Jay Barney on research about retooling culture.

Google’s Official Digital Marketing Publication. Discover what AI can and can't do and what that means for your marketing strategy.

Companies continue to jump into rebranding projects without considering whether doubling down on their current brand would have been better for the business.

Associate Director, Strategy, Emma Lewis, provides 4 key considerations for building your employer brand and attracting the best talent.

While people debate whether brand advertising works or not, many misconceptions around what brand and advertising are (and how they relate to sales) remain.

Robust appraisal systems make pay transparency an opportunity to improve performance rather than a compliance burden.

HR Tech 2023 marked our first HR Tech since 2019, the same year we launched Change State. As we walked through the arch into the expo center, a wave of nostalgia swept over us, presenting a natural opportunity to reflect on what’s changed (and hasn’t changed) for Change State and the industry at large in the past four years.

Recent discussions have prompted me to look into whether purpose at work is increasingly important. The question is: Is more purposeful / meaningful work more important when considering joining / staying with an employer than previously? And more specifically, is it more important than pre-Covid? It’s an opinion I’d heard expressed, So I started to dabble for data. But what I saw was a number of articles that suggested they were data-driven, but were really thought pieces. First findings – it ma

Do your brand-building dreams keep getting shot down by executives who don’t ‘get’ brand and insist that you spend everything on performance marketing instead?…

By Shane Gray

Explore this post and more from the recruitinghell community

Solving for your customer's hero pain point should be the foundation of a brand's competitive strategy if it wants to be like Apple, Crocs, and Ithaca Hummus.

The Human-Centric Enterprise ebook is the result of a partnership between Thinkers50 and Mercer. The subject is close to our hearts at Thinkers50:

In their new book, Move Fast and Fix Things, Frances Frei and Anne Morriss outline five strategies to help leaders tackle their hardest problems and quickly make change. Their third strategy is creating an inclusive environment that allows all employees to thrive. Although it can be hard to measure a complex outcome like inclusion, researchers are working to identify and quantify the many effects of inclusion on firm performance, and the insights they’re generating are persuasive.

Excellence is never an accident. According to Greek philosopher Aristotle, “it is always the result of high intention, sincere effort, and intelligent

These guidelines can help make your most challenging workplace conversations both constructive and respectful.