Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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Why Does a CEO Need a Personal Brand?
Why Does a CEO Need a Personal Brand?
The importance of personal branding is undeniable. Find out how to pick the right personal brand for yourself, and your business.
·brandingmag.com·
Why Does a CEO Need a Personal Brand?
Research: Where Employees Think Companies’ DEIB Efforts Are Failing
Research: Where Employees Think Companies’ DEIB Efforts Are Failing
Two new surveys from Gallup, each conducted in the spring of 2022, reveal stark differences in how well employees and HR leaders say their organizations are doing when it comes to diversity, equity, inclusion, and belonging. While 84% of CHROs say their organizations are increasing investment in DEIB, only 31% of employees say their organization is committed to improving racial justice or equity in their workplace. To make progress, leaders must understand employees’ core DEIB needs — and where alignment is lacking. This article outlines 10 needs employees say are not being met, and offers strategies to help organizations address the disconnect.
·hbr.org·
Research: Where Employees Think Companies’ DEIB Efforts Are Failing
Become More Comfortable Making Bold Decisions
Become More Comfortable Making Bold Decisions
Leaps of faith make great scenes in a movie, but in real life they fill us with stress and uncertainty, two emotions that are not comfortable for the human brain. To face down our discomfort, we can take advantage of a revealing data set that we often ignore: our past decisions. Looking back at our decision-making history allows us to see patterns that we might not otherwise notice, thus providing a crucial perspective for understanding (and solving!) complex and unique current and future problems.
·hbr.org·
Become More Comfortable Making Bold Decisions
Employer Branding is for Everybody with James Ellis - The LinkedIn Lounge Podcast
Employer Branding is for Everybody with James Ellis - The LinkedIn Lounge Podcast
The Employer Brand Nerd, James Ellis joins me to discuss new ways to think about and approach Employer Branding. Employer branding is for everybody and when you raise the standard of transparency, you raise the standard of how you show up and do y...
·buzzsprout.com·
Employer Branding is for Everybody with James Ellis - The LinkedIn Lounge Podcast
Fewer.
Fewer.
The Future Does Not Fit in the Containers of the Past. Edition 134.
·rishad.substack.com·
Fewer.
Survey: Employees Want Business Technologies to be More Collaborative
Survey: Employees Want Business Technologies to be More Collaborative
Microsoft’s latest survey on business trends compiles input from 2,700 employees and 1,800 business decision makers in the United States, United Kingdom, and Japan across job functions to uncover the ways technology is — or is not — helping them do their work. Researchers found that employees are looking for tools that enable collaboration seamlessly, automate repetitive work, and guide with insights, and that can be customized for specific business challenges. The author presents three ways leaders can invest in these areas to realize efficiency gains in day-to-day operations and free up their teams to do more important work.
·hbr.org·
Survey: Employees Want Business Technologies to be More Collaborative
What Does It Mean to Be a Talent Advisor Recruiter in 2023?
What Does It Mean to Be a Talent Advisor Recruiter in 2023?
John Vlastelica shares why business leaders need strategic talent advisors now more than ever, and breaks down the four things TAs need to do this year.
·linkedin.com·
What Does It Mean to Be a Talent Advisor Recruiter in 2023?
Get straight to the point - The Engineering Manager
Get straight to the point - The Engineering Manager
The kindest thing you can do is get straight to the point. Make it clear what you want, what's next, and what you recommend.
·theengineeringmanager.com·
Get straight to the point - The Engineering Manager
The Brand Strategy Of Self-Expression - Branding Strategy Insider
The Brand Strategy Of Self-Expression - Branding Strategy Insider
Self-expressive brands enable us to express our inner selves, “the way others see me.” People who want to express their “real me” are more engaged with
·brandingstrategyinsider.com·
The Brand Strategy Of Self-Expression - Branding Strategy Insider
Beware Of Vague Brand Promises - Branding Strategy Insider
Beware Of Vague Brand Promises - Branding Strategy Insider
Once upon a time, someone at Ford Motor Company may have known what the Lincoln brand stood for in the customer’s mind. But, that was then. Over the
·brandingstrategyinsider.com·
Beware Of Vague Brand Promises - Branding Strategy Insider
Branding’s 7 Best Tools - Branding Strategy Insider
Branding’s 7 Best Tools - Branding Strategy Insider
The biggest shift today is that Brands used to be about products and services — but today “Brand” is about the people who buy those products and services.
·brandingstrategyinsider.com·
Branding’s 7 Best Tools - Branding Strategy Insider
A Selling Point Missing From Recruiting Pitches - ERE
A Selling Point Missing From Recruiting Pitches - ERE
Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I recently picked a dozen random name-brand companies, and the selling points I gleaned from their career websites were robust compensation and benefits packages, safe and inclusive…
·ere.net·
A Selling Point Missing From Recruiting Pitches - ERE
The New Workweek - Webex Ahead Thought Leadership
The New Workweek - Webex Ahead Thought Leadership
Why should I be in the office? It’s not ‘because I told you to.’ That’s not the answer. – Tom Naratil, the president of UBS in the Americas Each technological revolution brings with it, not only a full revamping of the productive structure, but eventually a transformation of the institutions of governance, of society, and […]
·webexahead.webex.com·
The New Workweek - Webex Ahead Thought Leadership
The New Face of Corporate America: the Employer Brand - From Day One
The New Face of Corporate America: the Employer Brand - From Day One
“Today, employees are the most trusted voice about a company, and that impacts both the consumer and the talent brand,” said Tisha Leslie, the director of employer branding at Zillow. It wasn’t that long ago, she said, that “companies were terrified to let their employees talk about the company on social media.” Companies have always …
·fromdayone.co·
The New Face of Corporate America: the Employer Brand - From Day One
Your Strategy Needs a Story
Your Strategy Needs a Story
Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engaging those who will implement it. Strategies must also be communicated and understood — and they must motivate action. Through stories, mere facts and information are turned into a shared mental model of how the business works and where it is heading. Knowing how to construct such a strategy story as a shared, and evolvable mental model can not only improve implementation but also greatly increase a company’s rate of learning, which can be a key source for competitive advantage in today’s fast-paced world.
·hbr.org·
Your Strategy Needs a Story
How to Convey Your Company Culture in Job Descriptions
How to Convey Your Company Culture in Job Descriptions
It's not just about qualifications and experience. A candidate that fits in with your company culture is just as important, if not more so.
·recruitingdaily.com·
How to Convey Your Company Culture in Job Descriptions
Are Content Experiences Replacing the Content Lifecycle?
Are Content Experiences Replacing the Content Lifecycle?
Content has a lifecycle, but in the modern marketing landscape, content needs to do more than live online, it needs to create an experience.
·brandingmag.com·
Are Content Experiences Replacing the Content Lifecycle?